Additionally, all of the users on your email list have chosen to be there. Your inbox is a space where many users spend up to 1.5 hours a day with a large number of these users checking their inbox multiple times a day.Įmail marketing is an effective tool as it is direct, affordable, easy to use and easily measurable.
Why Email Marketing is EffectiveĮmail marketing is an effective tool for communicating with your customers as it goes directly to their inbox. The only catch with email marketing is that users have to opt in.
In fact, email marketing has been a dominating factor in digital marketing and it consistently brings in results. While email marketing may seem a little archaic, given that it has been around for almost 50 years, it is actually a really useful way to reach and interact with your customers. This is a big reason that email marketing is a good tool for South African businesses as it accesses any audience provided they have access to email. This is because within the South African context there is a great divide between the upper, middle and lower classes. It is a great tool for businesses within the South African market. What are some Email Marketing Basics For South Africa What is Email MarketingĮmail marketing is (to be very obvious about it) marketing that uses email as its primary channel to reach customers. But you may be curious about what exactly email marketing is, what it entails and whether it is a viable marketing tool in South Africa (particularly with POPI in mind).
If you have bought anything online or signed up for any list or freebie on a website, you more than likely have been exposed to email marketing. Email marketing is a prevalent form of marketing.
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